Wellness Care Center – A multi-specialty healthcare clinic
Objective: Improve online visibility, organic search rankings, and patient acquisition for Wellness Care Center.
Approach:
- Keyword Research: Conducted comprehensive keyword research to identify relevant and high-value healthcare-related keywords, focusing on medical specialties offered by Wellness Care Center.
- On-Page Optimization: Optimized meta tags, headings, and content on each page of the website to target the identified keywords. Ensured keyword relevance, proper placement, and user-friendly readability.
- Local SEO: Optimized the website for local search by creating location-specific landing pages, claiming and optimizing Google My Business profile, and obtaining positive patient reviews.
- Content Strategy: Developed an extensive content strategy to create informative blog posts, medical articles, and patient education materials targeting long-tail keywords and addressing common health concerns and treatments.
- Technical SEO: Conducted a comprehensive website audit to address technical issues such as site speed optimization, mobile responsiveness, schema markup implementation, and SSL certificate installation to enhance user experience and search engine crawlability.
- Link Building: Executed a targeted outreach campaign to acquire high-quality backlinks from medical journals, healthcare associations, local directories, and reputable health websites to improve domain authority and organic rankings.
- Online Reputation Management: Implemented strategies to monitor and manage online reviews, actively responding to patient feedback and encouraging satisfied patients to share their positive experiences.
- Conversion Rate Optimization (CRO): Conducted website optimization to improve the user journey, streamline appointment booking processes, and implement trust indicators to increase conversions.
Results:
- Organic search traffic increased by 70% within six months of implementing the SEO strategies.
- Wellness Care Center’s website achieved top rankings for various relevant medical keywords, resulting in increased visibility and brand recognition.
- Patient acquisition experienced a significant boost, with a 50% increase in appointment requests and inquiries from potential patients.
- The content strategy contributed to higher engagement, with increased time on page, lower bounce rates, and an expanding audience through social media shares and backlinks.
- Local SEO efforts improved visibility in the local market, attracting a higher number of patients searching for healthcare services in the area.
- The online reputation management efforts helped build trust and credibility, resulting in an increase in positive patient reviews and improved online reputation for Wellness Care Center.